Welcome,
My name is Shalev and I am a Web-ops specialist – Enabling growth for growing eCommerce companies using analytics, brand and marketing technology.
Professional Experience
2022-2024 – CTO @ Sabon Michal: Directed technical and marketing functions at sabonmichal.co.il, focusing on B2C communication across departments like marcom, R&D, and BI. Improved website stability and updated to a modern WordPress theme.
2018-{Now} – CEO @ Dome Labs: Specialized in developing and executing digital marketing strategies from inception to full roll-out, allowing their teams to concentrate on product development. Dome grew to a team of 6 martech professionals working on some of the most interesting technical SEO and WordPress projects.
2016-2018 – CTO @ miggo: Overseeing all aspects of digital marketing, which encompasses digital marketing strategy, CRO, ads performance, email marketing, and crowdfunding launches.
2014-2016 – CTO @ FXLeaders: Effectively directed operations for a medium-scale finance news website, overseeing and executing development projects, leading a SEO-focused content team, optimizing sales funnels, and strategically adjusting the product mix (both affiliate and direct-sale products) to maximize revenue.